Why Infusionsoft’s rebrand to Keap is the best thing for small businesses

Well that cat is finally out the bag, Infusionsoft has officially become Keap. Wait, what?! Yep, you read that right. After 17 years of calling themselves Infusionsoft, they have rebranded to become Keap. Understandably, this raises a BUNCH of questions. Firstly, Why? Have they sold? What does this mean? How does this affect me? As…

Let’s talk about GDPR

The General Data Protection Regulation The General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter into application on 25 May 2018, giving organisations a two-year transition period. Wait – what’s going on? The General Data Protection Regulation is the new set of laws that governs both how you communicate, interact with and store prospect…