Email Marketing

Why Infusionsoft’s rebrand to Keap is the best thing for small businesses

Well that cat is finally out the bag, Infusionsoft has officially become Keap. Wait, what?! Yep, you read that right. After 17 years of calling themselves Infusionsoft, they have rebranded to become Keap. Understandably, this raises a BUNCH of questions. Firstly, Why? Have they sold? What does this mean? How does this affect me? As …

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Creating A Custom Infusionsoft Opt-in Button

Infusionsoft boasts many fantastic features and can be a beastly piece of software when properly used. However, there are certain aspects of the software that remains… er, clunky. If it’s possible, this is when a “hack” is sometimes necessary to achieve a smoother customer experience. If you’re on this blog then you’ll have noticed by …

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Let’s talk about GDPR

The General Data Protection Regulation The General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter into application on 25 May 2018, giving organisations a two-year transition period. Wait – what’s going on? The General Data Protection Regulation is the new set of laws that governs both how you communicate, interact with and store prospect …

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The 3 Keys to Creating a Customer Referral Program that Works

There is one question that we ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do …

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Overwhelmed with Email Marketing? Here’s 3 Tips to get you started

Do you find yourself overwhelmed when thinking about your email marketing campaigns? What I would like to explain to you in this blog post is that email marketing doesn’t have to be difficult or painful. It’s a powerful tool that (when used correctly) can be automated for your benefit but if you don’t know how …

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