Why Infusionsoft’s rebrand to Keap is the best thing for small businesses

Well that cat is finally out the bag, Infusionsoft has officially become Keap. Wait, what?! Yep, you read that right. After 17 years of calling themselves Infusionsoft, they have rebranded to become Keap. Understandably, this raises a BUNCH of questions. Firstly, Why? Have they sold? What does this mean? How does this affect me? As…